The Virtue of Shopping Small
All of us live in a community of some sort, whether it is a small rural town or a large urban city. The quality of life in these communities is often a function of the health of small businesses. These are the ones that are owned by men and women who have a stake in the community rather than some impersonal corporation in a far-away place. Yet, how often do we buy something from a large big-box retailer or order something online? Like many of us, I am guilty of overlooking local businesses when I make purchases. While it is easy to rationalize this behavior by telling ourselves that prices and availability are better – and sometimes they are – maybe it’s time to really consider just how we patronize local businesses. After all, money spent in a community tends to stay in the community, which greatly enhances community well-being.
Celebrate Shop Small Saturday on November 25
Started in 2010 by American Express in response to the devastating effects of the Great Recession on small businesses, this annual event is held the first Saturday after Thanksgiving. The goal is to bring more holiday shopping to small businesses. The Shop Small Saturday website has tons of ideas and tools that small business owners can use to promote their businesses, neighborhood champions can take advantage of to help bring their community together, and shoppers can explore, shop, and share.
Don’t believe your shopping dollars will make a difference? Think again. In 2016, small business owners generated an estimated $15.4 billion dollars on Small Business Saturday.
Not Sure Where to Shop
Want to shop at those businesses that take part in Shop Small Saturday, but aren’t sure where to find them? Not a problem. You can go to the Shop Small map to locate participating businesses in your community. Even though a business may choose to not promote Shop Small Business, we encourage you to give them your patronage too.
Spread the Word
At Creative Tension Marketing, we celebrate Shop Small Saturday by helping to spread the word. Watch our video promoting Shop Small Saturday