Successful companies understand how powerful logos are in maintaining brand loyalty. Think of your logo as the calling card for your business. It’s at work 24/7 striving to represent your brand and reinforce relationships with customers.
But, how do you know if your logo is really working for you?
A recent study discussed in Marketing News Weekly found that the most memorable logos are simple and deliver positive brand benefits.
In today’s multi-channel marketing environment, a logo must read well in print and digital media. Just because a logo looks good on your letterhead doesn’t mean that it will look good on social media.
The key take-away is to make sure your logo is distinctive and simple.