Logo development

Make Your Logo Memorable

Posted on Posted in Best Practices

Successful companies understand how powerful logos are in maintaining brand loyalty.  Think of your logo as the calling card for your business. It’s at work 24/7 striving to represent your brand and reinforce relationships with customers.

But, how do you know if your logo is really working for you?

A recent study discussed in Marketing News Weekly found that the most memorable logos are simple and deliver positive brand benefits.

In today’s multi-channel marketing environment, a logo must read well in print and digital media.  Just because a logo looks good on your letterhead doesn’t mean that it will look good on social media.

The key take-away is to make sure your logo is distinctive and simple.

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