Don’t Bullsh*t Yourself!

Don’t Bullsh*t Yourself!

Don't Bullsh*t Yourself!

If you’ve ever watched the television show on Paramount TV, Bar Rescue, you have seen how expert Jon Taffer works to transform failing bars.  A signature feature is how he challenges the excuses bar owners make about why they are not succeeding.  These include blaming their employees, pretending to not see how dirty or dated their bars are, or claiming they don’t have enough money to update a tired, dated bar.  Many times Taffer literally gets in the face of bar owners to shock them into seeing the reality of the situation.  Despite the initial resistance of most of the owners, once they take responsibility for the problems, things start to get better.

Taffer knows his stuff, and whatever you think about reality television, his works helps change the lives of many people.  It’s hard not to have respect for him and his results.  If you are a business owner like me, perhaps you’ve watched the show and wished he could help transform your business for the better.

Now that’s possible.

Taffer shares his approach to “embracing solutions rather than excuses” in his book Don’t Bullsh*t Yourself!: Crush the Excuses that are Holding You Back.  In this easy-to-read book, Taffer takes a no-nonsense approach in challenging six of the common excuses people use to “explain” their circumstances and keep themselves stuck.  As I was reading the book, I found myself cringing at how my “explanations” for the challenges I face in my professional live are seen as excuses by Taffer.  Yet, when I stop defending my position, I start to see how easy it is to fall into the same kind of traps that the bar owners on Bar Rescue face.  I also see the need to get more honest with myself and take responsibility for my circumstances.

I highly recommend Taffer’s book to any business owner who feels stuck, and blames external circumstances for their situation.  If you take Taffer’s suggestions to heart, I believe it is possible to transform your business almost as if you were on Bar Rescue yourself.

Donna Bliss

Donna Leigh Bliss, PhD is the founder and President of Creative Tension Marketing.
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