Moxie: Small Business Success and Making Your Own Luck

Reaching out to the university

What makes the fires of success take hold from the spark of inspiration in a small business owners dreams? There are hundreds of thousands of driven people who start a business with a vision.

What makes some fizzle out and others latch on and flourish?

Believing in and dedicating yourself to your ambition is the only way to make it through the long hours and hard work it takes to make your business successful.  Certainly, luck comes into play, but there is no substitute for hard work and moxie when it comes to running your own business.

There is only so much time and energy you can fit into a day, and with all the different aspects it takes to run your own business you must prioritize your goals accordingly. Staying optimistic even in times of adversity is the only way to get through the hard times. Sometimes this means taking calculated risks in the face of fear.

This is how to create the opportunity for luck. Are you doing everything you can to thrive?

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. -Harriet Tubman

Maximizing 2018

If I were to guess, you are probably sitting at your desk right now, wondering where 2017 went. Don’t worry, we are all in the same boat. However, whether the year flew by or dragged on, one thing is for certain, you won’t be getting that time back. That is why, one of our main goals for the new year here at CTM is to maximize our time in the office. We have outlined some tips to help you manage your time more effectively. Let’s get started!

1) Prioritize

With the new year started, chances are you have a pretty full plate already. It can feel overwhelming, but one way to combat this, is to prioritize all your projects and tasks. Get them written down in order of importance and urgency. Once they are prioritized, take a deep breath and tackle those that need your attention right away. Don’t get caught up in the sheer volume of “to do’s”, but focus on the ones that need to be dealt with immediately.

2) A Loss Isn’t Always a Loss

Fail to land a big new client or make a big sale? It is a tough pill to swallow, but it happens all the time. However, we have a tendency to focus on the fact that the sale went wrong, not why it went wrong. There is nothing you can do to change the outcome, but there is something you can do to change the outcome of future opportunities. Go back to the drawing board and analyze where you think the previous deal went south and work from there. Mistakes are the best teachers, so when you make them, learn from them.

Hopefully you find these tips helpful and use them to effectively manage your time in 2018!

Think Big and Shop Small on November 25

Think Big Shop Small sign

The Virtue of Shopping Small

All of us live in a community of some sort, whether it is a small rural town or a large urban city. The quality of life in these communities is often a function of the health of small businesses.  These are the ones that are owned by men and women who have a stake in the community rather than some impersonal corporation in a far-away place.  Yet, how often do we buy something from a large big-box retailer or order something online?  Like many of us, I am guilty of overlooking local businesses when I make purchases.  While it is easy to rationalize this behavior by telling ourselves that prices and availability are better – and sometimes they are – maybe it’s time to really consider just how we patronize local businesses. After all, money spent in a community tends to stay in the community, which greatly enhances community well-being.

Celebrate Shop Small Saturday on November 25

Started in 2010 by American Express in response to the devastating effects of the Great Recession on small businesses, this annual event is held the first Saturday after Thanksgiving.  The goal is to bring more holiday shopping to small businesses.  The Shop Small Saturday website has tons of ideas and tools that small business owners can use to promote their businesses, neighborhood champions can take advantage of to help bring their community together, and shoppers can explore, shop, and share.

Don’t believe your shopping dollars will make a difference?  Think again. In 2016, small business owners generated an estimated $15.4 billion dollars on Small Business Saturday.

Not Sure Where to Shop

Want to shop at those businesses that take part in Shop Small Saturday, but aren’t sure where to find them?  Not a problem. You can go to the Shop Small map to locate participating businesses in your community.  Even though a business may choose to not promote Shop Small Business, we encourage you to give them your patronage too.

Spread the Word

At Creative Tension Marketing, we celebrate Shop Small Saturday by helping to spread the word.  Watch our video promoting Shop Small Saturday