Make Your Logo Memorable

Logo development

Successful companies understand how powerful logos are in maintaining brand loyalty.  Think of your logo as the calling card for your business. It’s at work 24/7 striving to represent your brand and reinforce relationships with customers.

But, how do you know if your logo is really working for you?

A recent study discussed in Marketing News Weekly found that the most memorable logos are simple and deliver positive brand benefits.

In today’s multi-channel marketing environment, a logo must read well in print and digital media.  Just because a logo looks good on your letterhead doesn’t mean that it will look good on social media.

The key take-away is to make sure your logo is distinctive and simple.

Analytics: Tools for Success

Business analytics on a tablet

Most businesses and nonprofits these days have websites, but how many utilize analytics to assess the behavior of visitors to their sites? I’ll bet not that many.

Do you know how many visitors come to your website? Whether they are new visitors or returning? What pages they visit? How long they stay on a page?

If you own a brick and mortar store, it’s easy to track how many people enter your store by physically counting each person who comes in. But what about the virtual world?  How do we know if anyone is actually visiting our websites? This is important to know because ultimately our goal is to translate visits to our website to actual transactions whether this entails selling products online, having people visit our store and make a purchase, or landing a new client.

Google Analytics, which is free, is one of the most important resources out there, but the amount of information you can collect can be overwhelming. Still, there is no reason to not use Google Analytics to track basic information on your website such as the number of visitors over a certain range of time. Learn more about Google Analytics here.

If your website is built on a content management system platform such as WordPress, basic analytics plug-ins can easily be installed.  While not as comprehensive as Google Analytics, these plug-ins can provide you basic information to help to better understand how visitors are interacting with your website.

While it is easy to get overwhelmed with the vast amount of data that can be collected, I suggest keeping it simple to start, particularly if you are a small business owner.  You can track how many visitors come to your website each month and then examine the trend line over a period of several months.  In many ways, it’s more important to know if the trend is increasing or decreasing over time rather than the actual number of visitors that come to your site.

If you currently have access to analytics, but don’t regularly track the information, you might want to develop a regular protocol such as viewing site visitors each month as collecting some information is better than collecting no information.

You have invested a tremendous amount of time, energy, and money into your business.  Use analytics to help your business thrive.

 

Marketing During The Holidays

 

Whether you like it or not, the holidays are upon us! They are a huge time of year for consumers, but more importantly, they are critical for your business. According to Statista, in 2016 alone, holiday shopping generated $63.1 billion dollars for the economy. Use our holiday marketing guide below, to crush your Christmas campaigns and kick off 2018 on the right foot!

1) Plan a campaign strategy

You probably just rolled your eyes at the simplicity of this first point, however, lack of strategy is detrimental to all marketing campaigns. Start planning as early as you can, and make sure your entire marketing team or department is on the same page regarding the goals of the campaign and how they are going to be executed.

2) Uniform across all channels

Once you have laid out a very clear list of goals for your campaign, make sure the content you create across all platforms is uniform. Each holiday post or ad should support achieving your list of goals. Holiday posts that do not, can distract and knock you and your team off course. Stay focused on the original game plan or strategy you already laid out.

3) Into the mind of the customer

Take off your marketer hat for a moment and replace it with the customer hat. If you were a customer, what kind of content would you want to see? Common value adds are holiday gift guides, a “best sellers” section or even holiday themed apparel. This obviously depends on your business, but do not be afraid to think out of the box and try something new.

To crush this holiday season, plan ahead and stick to that plan. Keep your content uniform, and relevant to the customer. If you need any help or advice, we are always just a phone call away and we love to talk marketing!

Happy Holidays from all of us at Creative Tension Marketing!

4 “Keeps” to Social Media Marketing Success

Social media marketing

Social media marketing has seemed to take over the marketing landscape.  Talk to most business owners and they will tell you they know they need to do social media marketing, but many aren’t sure exactly how to do that effectively.  Many don’t have the time to do it at all.  Yet, research shows that social media platforms are being used more and more by millennials to get the content they want.

So where do you begin?  We suggest utilizing the 4 “keeps” as principles you can use to guide you.

Keep It Simple

There are numerous social media platforms to choose from, and unless you know which ones are better suited for your business or nonprofit, you can end up getting on board with two many.  We suggest keeping it simple to start.  Unless you are sure you have the time and resources to manage multiple platforms, pick just one.  If you still aren’t sure what one to pick, Facebook is far and away the most popular social media platform out there.

Keep It Consistent

Maintaining a social media site is like tending a garden – it’s a labor intensive task.   But just like a garden can lose it’s luster if it isn’t maintained, you have to post regularly in order to keep your customers engaged.  Best practices vary depending on the platform involved, but if you choose to use Facebook, you need to commit to posting twice a week.

Keep It Interesting

You need to know the needs of your target markets and provide them the content they want.  Just posting something for the sake of posting is a waste of your valuable time.  Research shows that content has to be interesting, meaningful, and easy to consume.  That’s one of the reasons why video is becoming increasingly popular for delivering content on social media platforms.

Keep It Going

Lots of companies that sell social media marketing services like to talk about how effective social media marketing is in terms of increasing revenue – especially if you purchase their service.  Yet, the reality is that it can take a fair amount of time before social media marketing efforts start to lead to more customers.  Just like a farmer doesn’t expect crops that were planted recently to spring up overnight, so too do social media marketers need to take a longer view in determining the return on investment of their social media marketing efforts.