Backlit image of man silhouette jumping off cliff on city background.

Take the Leap

Posted on Leave a commentPosted in Commentary

One of the biggest challenges in being an entrepreneur is finding the time to accomplish the myriad of tasks that confront you everyday. It’s sort of like there’s an assembly line that keep bringing new projects no matter how much you get down. Is there any hope? Starting a business can be the realization of […]

Logo development

Make Your Logo Memorable

Posted on Leave a commentPosted in Best Practices

Successful companies understand how powerful logos are in maintaining brand loyalty.  Think of your logo as the calling card for your business. It’s at work 24/7 striving to represent your brand and reinforce relationships with customers. But, how do you know if your logo is really working for you? A recent study discussed in Marketing […]

Business analytics on a tablet

Analytics: Tools for Success

Posted on Posted in Best Practices

Most businesses and nonprofits these days have websites, but how many utilize analytics to assess the behavior of visitors to their sites? I’ll bet not that many. Do you know how many visitors come to your website? Whether they are new visitors or returning? What pages they visit? How long they stay on a page? […]

Don't Bullsh*t Yourself!

Don’t Bullsh*t Yourself!

Posted on Posted in Book Review

If you’ve ever watched the television show on Paramount TV, Bar Rescue, you have seen how expert Jon Taffer works to transform failing bars.  A signature feature is how he challenges the excuses bar owners make about why they are not succeeding.  These include blaming their employees, pretending to not see how dirty or dated […]

Animate Your Cause

Posted on Posted in High Tech

          Sometimes, it can be difficult to share your organization’s cause throughout a wide audience. People tend to skim over facts and don’t always receive the true strength of your message when they are simply reading text. How can you portray your cause to an audience in the most impactful way? […]

Maximizing 2018

Posted on Posted in Commentary

If I were to guess, you are probably sitting at your desk right now, wondering where 2017 went. Don’t worry, we are all in the same boat. However, whether the year flew by or dragged on, one thing is for certain, you won’t be getting that time back. That is why, one of our main […]